Sofa Cleaning in Sidi Ghanem, Marrakech

A showroom sofa does not go through what a living-room sofa goes through. No one eats on it, no one sleeps on it, there is no pet and no child. And yet, within a few months, it no longer sells at the marked price.

What damages it is a combination specific to the setting:

• Testing. Dozens of visitors sit down fully dressed, bag on the seat, hand on the arm rest. The front edge of the seat develops a sheen, the arm rests pick up sebum, and denim transfers its dye onto pale fabrics — the leading cause of mark-down on an ecru sofa.
• Workshop dust. Sidi Ghanem is an industrial zone: wood, plaster, textile, sanding. This dust is fine, dry and abrasive, and it settles continuously on the horizontal surfaces of an open showroom floor.
• Light. Under a skylight or a glazed roof, a piece displayed in the same spot for months lightens on one side.
• Storage. A piece brought out of the stockroom after several months comes back with a musty smell and fold marks on the cover.

Testing and dust can be treated. Storage can be treated in part. Light cannot.

This is the constraint that sets this job radically apart from a domestic clean: the furniture has to stay intact and sellable. No cover is removed, no seam is opened, no zip is forced. A cover removed from a display model never goes back exactly as the upholsterer fitted it, and the difference shows on a piece in the showroom.

The work is therefore done in place, panel by panel, with reduced water and short cross passes. Sheened zones — front edge of the seat, arm rests — receive a grooming pass after extraction, without which they stay darker than the rest of the panel once dry.

Labels, piping, decorative stitching and the metallic threads of traditionally inspired pieces are treated separately, by hand, without a machine. Velvet, wool, silk or an unidentified covering: the method is confirmed from photos before the date, and a test on a hidden area precedes any treatment — on furniture destined for sale, we do not test on a visible face.

Limits by material, notably leather and faux leather, which are not treated by hot-water extraction, are detailed on our page by covering type.

On a sales floor, a damp piece is not just unusable: it is unsellable, and it is visible to everyone who walks in.

There are two reasons not to put a seat back on display too soon. First, foam still loaded with water catches airborne workshop dust and resoils within a day. Second, a piece put back under a glazed roof with residual moisture can develop a smell within days, in a space where air moves little overnight.

We therefore work in batches: one set of pieces is taken off the sales floor, treated and dried away from it, then put back once checked, while the next batch is treated. The check is done by touch, with the flat of the hand pushed onto the seat and underneath, not by surface appearance.

Drying takes half a day to a full day, sometimes longer depending on the fabric, the thickness and the airflow. Until it is complete, the piece is neither used nor covered: no dust sheet, no styling throw, no price tag laid flat on the seat.

The exact time it goes back on display is set according to the method chosen, once we have seen the floor: ceiling height, volume and air circulation all count, and a showroom under a shed roof does not behave like a closed office. We schedule the job outside opening hours — the area's access constraints are described on our Sidi Ghanem page.

A piece left for several months under a skylight has lost colour on the exposed side. This is not soiling, it is fading: the fibre itself has changed, there is nothing to extract, and cleaning makes the gap more visible by removing the film of dust that had softened it. No treatment recovers that.

Same verdict on a solvent mark, a burn, an old dye transfer deeply set, or a cover deformed by folded storage. We flag these piece by piece before the quotation, stating explicitly what will be recovered and what will not, so the choice between cleaning and marking down is made with full knowledge. Some stains, discolouration or smells may remain: no 100% result is guaranteed.

Everything else — workshop dust, testing sheen, arm-rest sebum, storage smell — is treated, with no automatic surcharge for the stains you report, and the free re-do guarantee applies.

Counting is done from the list of pieces sent in advance, with photos: each L-shaped or U-shaped sofa by its format, small or large, and rugs by the m². Armchairs, straight sofas, benches and Moroccan sets have no price in our list: they are priced from photos, via WhatsApp.

A sample floor: two large L-shaped sofas (2 × 600 MAD), one small U-shaped sofa (650 MAD) and a 2 × 4 m rug (8 m² × 30 MAD, i.e. 240 MAD) come to 2,090 MAD incl. VAT, well above the 400 MAD textile minimum.

These amounts are indicative and are confirmed after photos or a visit; no extra is committed without your agreement, and water and electricity must be available on the floor. The full picture of our services is on seating and rug treatment in Marrakech, and display rugs on rug cleaning by the square metre.